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New technologies have been changing consumer habits at a rapid pace since smartphone platforms starting opening up just 10 years ago. A significant accelerating factor has been the tech usage of ‘digitally-integrated’ Millennials (1980-1994) and Generation Zs (1995 to 2015) for their personal lives on their personal devices.

New technologies have been changing consumer habits at a rapid pace since smartphone platforms starting opening up just 10 years ago. A significant accelerating factor has been the tech usage of ‘digitally-integrated’ Millennials (1980-1994) and Generation Zs (1995 to 2015) for their personal lives on their personal devices.

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Sophie Wade
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